ISS Announces 2017 Annual Membership Breakfast Feature Presentation - Sponsored by B Ocean Resort, ISS Gold Fort Lauderdale Hospitality Sponsor10/16/2017

The International Superyacht Society (ISS) is pleased to announce Social Media Marketing: Turning Likes into Leads as its featured presentation topic for the Society’s Annual Membership Meeting & Breakfast on Tuesday 31 October 2017 from 8:00-10:00 am at B Ocean Resort—ISS Gold Fort Lauderdale Hospitality Sponsor— located at 1140 Seabreeze Boulevard, Fort Lauderdale, Florida.

Diane M. Byrne, perennial moderator of ISS’s Membership Meeting Feature Presentation, comments, “Companies have hundreds, if not thousands, of engaged followers on their social media channels. If they’re just posting content and not mining the data behind those followers, though, they’re missing out on strong sales leads. In fact, a plethora of data is available about followers, what their income is, and more. Better yet, mining data—about them and similarly qualified consumers—does not exhaust budgets. Learn how to leverage the facts and figures to generate leads.”

Specifically, the presentation covers:

• Why Facebook and Instagram are the current social media powerhouses for business-to-consumer connections, including UHNWIs

• What tools are available to target the right people, including Location Targeting, Custom Audiences, and Lookalike Audiences, from Facebook, Instagram, and third parties

• Whether to pay social media influencers as part of a marketing strategy

• How to use page insights and ad insights to understand who’s responding, and how.


• Diane M. Byrne, editor of and ISS board member


• Jonathan Brownfield, Lift Digital Media CEO

• Patricia Maldonado, Broward SCORE


Diane Byrne,—Moderator: Diane M. Byrne, one of the best-known and highly respected yachting journalists, established in 2007 as the first, and still the only, website delivering all-original content to American yacht owners, buyers, and their circles of influence. She has been covering megayachts since 1993 and is closely involved with the leading professional organizations in yachting and entrepreneurship:

▪ A long-time International Superyacht Society (ISS) member, currently on its Board of Directors

▪ A long-time member of the United States Superyacht Association (USSA)

▪ A member of the New Jersey Association of Women Business Owners (NJAWBO).


Jonathan Brownfield, LIFT Digital Media—Speaker: Jonathan Brownfield is a nationally recognized online influencer and digital strategist. As the CEO of LIFT Digital Media, he helps companies tell their story online in a compelling way and then uses Big Data to get that story in front of the right people. He has built digital strategies for brands such as Walmart, the Florida Panthers NHL Hockey Team, The Breeders’ Cup,, Bal Harbour Shops, and Broward Health.

Mr. Brownfield studied Marketing at the University of Missouri and Digital Strategy at Harvard Business School. He serves on the Board of Directors for Social Media Club South Florida and is on the advisory councils for both the Broward Sheriff’s Office and the Florida Highway Patrol. Based on his expertise in digital marketing, he was ranked as a Top 40 Under 40 in two magazines and has guest lectured at the University of Miami, Florida International University, NOVA Southeastern University and the University of Vienna.

His favorite past times include automotive racing and blogging. For the past three years, automotive manufactures ship him a new car to test and blog about every Tuesday. The cars range from Alfa Romeo to Rolls Royce. His blogs can be read on and on properties.


Patricia Maldonado, Broward SCORE—Speaker: Patricia Maldonado is a former newspaper reporter who made the switch to public relations. Ms. Maldonado worked as a reporter for The Naples Daily News, The Associated Press, and The Miami Herald, where she was a member of the Pulitzer Prize winning team of reporters, editors, and researchers awarded the top prize in journalism for the coverage of local city elections that were eventually overturned.

Ms. Maldonado served as communications director for the Human Services Coalition (now Catalyst Miami), a Miami nonprofit that launched an initiative to promote the Earned Income Tax Credit and free tax preparation to lower-income families in Miami-Dade and Broward counties.

Ms. Maldonado has also taught mass communications at Miami Dade College, most recently in the spring of 2010. She was a member of the WLRN Community Advisory Board and served as chair of the City of Miami Community Relations Board, a volunteer group that works to foster mutual understanding, tolerance, and respect among all economic, social, religious, and ethnic groups in the City of Miami.

Press release.. ISS Announces 2017 Annual Membership Breakfast Feature Presentation.pdf

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